Sharpie Neon was a new product launch by Newell Rubbermaid that introduced the first Neon ink permanent marker. I worked closely with the brand team to develop the visual communication strategy, which included online digital content, packaging design, in-store displays, outdoor signage, print and video. 

I have included images that show concepts from the initial development. 

Sharpie Neon was launched globally and due to the specific design requirements that went into the visual communication points, I created a style guide for the launch. This was sent out to all of the Newell brand teams around the globe so the product launch had consistent messaging to consumers.

The new product launch was a great success for Newell Rubbermaid and increased sales as well as brand awareness for Sharpie.